Birthcare marketing material
Bringing life to Birthcare's marketing material
Birthcare came to us initially to re-design their DL brochure – a key marketing tool for the publicly-funded maternity hospital.
The brief was to updated the look of the brochure, clearly communicate Birthcare's unique offering of free maternity care, and appeal to a wide multi-cultural range of Auckland mothers-to-be.
We took the strong cyan of Birthcare's existing branding and complimented it with soft blues, natural photography, and a woven harakeke pattern to create a fresh, welcoming look for the hospital. The look created for the brochure has since been extended to posters and door wraps for a mall washroom campaign.