Clearasil sales promotion
Delivering a competition to focus consumers on the Clearasil brand
The brief was to create a promotion exclusive to Onecard members of the Progressive supermarket chain. The focus was to cover the entire range, covering a wider demographic of 12 - 25 year olds while levering off Clearasil's tagline of 'Clear Skin Confidence'.
When developing the promotion we chose the Sony Cybershot Smile Cameras. We were looking for the 'medium to became the message'. Teenagers love devices that will connect them to social media. The camera allowed us to focus on the face and communicate a positive 'halo' around the brand and the prize.