Kinetics brand creation and marketing
Getting the brand in shape.
Kinetics approached us to look at the marketing of their business, how to communicate their specialised offering to their target audience and change the market perception of just being another physiotherapy practice.
The result was a complete re-brand of Kinetics and the development of sub brands which are used to communicate the specialist areas of their business. A credentials document was developed for the marketing of their practice to ACC, doctors and specialists, plus a more generic publication for the general public, and a print advertising campaign for the local market.
The reaction to the Kinetics new collateral has been very positive.