Scholl campaign extension and media placement
Integrated campaigns for three SSL brands.
We were briefed by SSL to create marketing campaigns for three of their well-known consumer healthcare brands: Orthaheel, Eulactol and Freeze.
After undertaking an audience analysis for each brand, we put together a comprehensive media plan to ensure we targeted the right consumers through the right media. We worked with a range of media vehicles, including TV, online, press, outdoor and magazine advertising. Using a mix of international creative and new concepts, we extended SSL's existing advertising assets to deliver a cost effective campaign.