STA Travel 'Miss Round the World' campaign extension
Taking 'Miss Round the World' further.
The 'Miss Behavin' concept was initially developed by STA in Australia.
STA New Zealand approached us to take the concept to another level. This involved re-designing the brochure and creating new backdrops and contexts. The concept was so successful that STA New Zealand won an industry award for the 'Miss Round The World' campaign in 2008.