STA Travel 'Miss Round the World' campaign extension


Taking 'Miss Round the World' further.

The 'Miss Behavin' concept was initially developed by STA in Australia.
STA New Zealand approached us to take the concept to another level. This involved re-designing the brochure and creating new backdrops and contexts. The concept was so successful that STA New Zealand won an industry award for the 'Miss Round The World' campaign in 2008.

"2comm have truly lived their motto with us at STA Travel - they are our marketing backroom. From concept development and strategy through to creative output, they provide the full service for us. As well as that, the team are extremely supportive, attentive - and more importantly - fun to work with!"

Anna Henwood, Marketing and Communications Manager - STA Travel

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